Google+ Has Flopped? Debunking The Myth !

So Google Plus has flopped and is a bygone concept, isn't it? Except that, if it would have, Google would have shot it in the head like a zombie. So, the fact that it hasn't done so quite that would probably suggest that there are plans for G+ in the pipeline. Everyone has trouble seeing G+ as anything other than an attempt at toppling Facebook. But was it really one?


I bet Google hoped in private that it would 'feel lucky' and eclipse Facebook, but that surely wouldn't have been Google's primary intention. G+ never was, and never will be a concerted effort at toppling Facebook. Most people believe it's just another social networking service where all of our friends are supposed to join and share photos, status updates, and messages with each other. But it's really not that at all.

When I asked my brother what Google's intention with G+ was, he said that it was an effort to create a futuristic platform that would connect all of YouTube, Google Search, Docs, Maps, Images, Scholar etc.. Google is trying to roll all these amazing products into one whole ball of swashbuckling awesomeness. Google, being the premier in searching, knows everything you search, be it on Flipkart or Facebook, LinkedIn or Twitter. Google knows it all and it helps it set up a better social network.

When you sign up for G+, it becomes your account for all Google products, from Gmail to YouTube to maps, so Google sees who you are and what you do across its services, even if you never once return to the social network itself. It is expanding in size, without users explicitly using it. With a single G+ account, Google now can link all your various accounts in one mammoth account.

While many have been willingly signing up for G+, a majority of netizens are turned off by Google's desperate scouting policy for G+, for example, one cannot post comments on YouTube without a G+ account signed in. This has been alienating people but Google cares more about the people who sign in than those who don't. Once you're a part of the eye of the huge web of Google services and products, Google knows that you're the same everyday Joe who visits the Connaught Place Starbucks every Sunday, reads 'A Song Of Ice and Fire' and plays Temple Run avidly. This aids them in serving you ads customized for you as per who you are, on various platforms nonetheless.

Google can simply force G+ on you one day and you might not have enough options other than to buckle under that pressure. If you are denied Google Search, YouTube or Maps access without a G+ account, you are left with nada options. But Google are not resorting to such brand bullying. Instead they are playing the decent game by leaving users with options and time regarding G+. I shall reiterate, however, that despite our various conceptions, G+ is not explicitly a rival to Facebook, but instead a part of a larger, much grander plan by Google.